KEANU REEVES STARS IN SAINT LAURENT'S MENSWEAR CAMPAIGN - THE ACTOR FRONTS HIS FIRST CAMPAIGN FOR THE BRAND

SAINT LAURENT

Keanu Reeves is officially the star of Saint Laurent's Fall/Winter 2019 menswear campaign.

The Matrix actor is featured wearing the latest looks from creative director Anthony Vaccarello, including a black leather jacket, polka-dot shirt, sunglasses, and pinstriped suit.

Iconic photographer David Sims shot Reeves in a black-and-white monochrome aesthetic, fitting with the current direction of the French house. The campaign debuts ahead of the actor's new John Wick film, the third installment in the series.

Reeves' campaign follows that of rapper Travis Scott, who was the star of Vaccarello's Spring/Summer 2019 ad.